Your church website is the first impression you’ll have on most people. Whether they’re new to the community and looking for a new church home or they’re curious about Christianity, people tend to search online before visiting a church in-person. This reality makes your church website design that much more important. I recently interviewed Tyler Harden of Firm Foundations Marketing to discuss his tips for church website design.
Tip #1: Know your audience
Consider your surrounding community and who your church is trying to reach.
Tip #2: Be aware of the language you use
Avoid insider language. Be concise.
Tip #3: Answer “why?”
Help a website visitor realize why they should attend your church, what’s in it for them, and how they would fit in.
Tip #4: Provide a simple and clear action plan
Make the navigation simple. Offer a practical next step or action for a website visitor to take.
Tip #5: Know yourself and your strengths
What are the most dynamic ministry areas within your church? What are you known for and do really well? Make those prominent on the website.
Tip #6: Tell stories
Share testimonials including quotes and videos.
Tip #7: Connect with visitors
Include a way for website visitors to connect with the church such as a “plan your visit” feature or a way to pre-register their children.
For more tips from Tyler Harden on church website design, visit firmfoundationsmarketing.com.
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